LG Electronics pursues its 21st century vision of becoming a true global digital leader who can make its customers worldwide happy through its innovative digital products and services.

LG Electronics set its mid- and long-term vision anew to rank among the top 3 electronics, information, and telecommunication firms in the world by 2010.

As such, we embrace the philosophy of “Great Company, Great People,” whereby only great people can create a great company, and pursue two growth strategies involving “fast innovation” and “fast growth.” Likewise, we seek to secure three core capabilities: product leadership, market leadership, and people-centered leadership.

Core Capabilities
Product Leadership
Refers to the ability to develop creative, premium products through specialized new technologies.


Market Leadership
Refers to the ability to achieve the "LG brand is No. 1" goal backed by its formidable market presence worldwide.


People Leadership
Refers to talented people who perform excellently by internalizing and practicing innovations.

Corporate Culture
Though a company implements perfect management strategies and boasts of outstanding and talented people, it should have an appropriate corporate culture to unleash the power of these capabilities.


No 'No'- Challenge : We foster a corporate culture whereby we suggest an alternative before saying "no" and aggressively work towards fulfilling our goal.


'We' not 'I': We pursue a corporate culture whereby we embrace a strong teamwork and feel pride and sense of achievement through work.

Fun to work: We create a workplace where individuals’ creativity and freedom are respected and working is made fun.