Headquartered in San Diego, California, LG Electronics MobileComm
U.S.A., Inc., is the North American wireless division of LGE, a business
unit of LG Electronics (LGE) and global manufacturer of electronics products
based in Seoul, Korea.
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With annual sales of $16 billion, LGE is a world leader in the development
and manufacture of cutting-edge personal communications equipment, including
a line of award-winning mobile handsets. LGE was the first manufacturer
to commercialize the CDMA digital mobile communication system with its support
of the launch of the SK Telecom Network in Korea.
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LGE MobileComm U.S.A. provides sales and marketing support for North America.
Since entering the U.S. market in 1998, LGE MobileComm has expanded its market
share to nearly 19% of CDMA wireless handsets sold, and placed third in
the U.S. at the end of 2002, according to analysts at Strategy Analytics.
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The company's success is driven by a seemingly never-ending lineup of cutting-edge
wireless devices, including the LG signature dual internal/external LCD
clamshell-style phones. These deliver features that consumers clamor for,
such as external organic electro-luminescent displays (OEL) (Summer 2003),
embedded cameras (Summer 2003), a whole plethora of included and downloadable
ringers, plus an easy-to-navigate icon-driven menu system.
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Additional growth and awareness of LG and its line of handsets has been
achieved through the development of carrier and retailer support programs
that ensure strong sell-through of its products in regional markets.
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LGE MobileComm's over-arching strategy is to provide innovative, fashionable
and functional handsets to consumers. With access to LGE's research and
development team of more than 500 engineers, the company has established
a network that provides guidance for ongoing innovations and the creation
of market-specific products.
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One of the goals of LGE MobileComm is to further establish its position as
a North American manufacturer with high value-added CDMA wireless handset
products, while providing customer-driven integrated solutions for mobile
communications. The company aims to achieve this through a broader offering
of cutting-edge handsets that combine mobile phone functionality with smart
device capabilities.
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In 2006, LGE MobileComm is further strengthening its position as a major handset
supplier in the U.S. with the launch of a full line of GSM phones and by
continuing to develop handsets for 3G wireless networks for greater high-speed
voice and data capacity.
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